Overview: 

To tease the launch of the Xfinity 10G Network, I led a team to create custom content, influencer activations, and partnerships that spanned over 3 days, 2 events, multiple partners & pieces of content leading up to the Super Bowl, including NFL Honors.

Goals & Objectives:

• Increase awareness for Xfinity 10G 

• Drive engagement & conversation 

• Create relevant content & leverage authentic
  talent executions 

Talent Leveraged:

• Annie Agar

• Katie Feeny

• Matt Hasselbeck

• FaZe Clan

• JaMar Chase

Results: 

• 57.1M+ Impressions 

• 33.4M+ Video Views 

• 30+ Talent Activated 

• 50+ Total Social Media Post