Overview: 

The 2023 Esports Awards was the perfect opportunity to
co-create gaming culture by leveraging one of the biggest moments in gaming–reaching industry and cultural leaders along with their target audience.

We put Xfinity in a position to do something that’s never
been done before. With the Esports Awards set to take place at Resorts World Las Vegas, home to a 100,000 sq. ft. screen, we saw an opportunity to put Xfinity in the spotlight. We united WWE Superstars Becky Lynch & Bianca Belair,
Fortnite powerhouse Bugha and Esports personality Goldenboy for a larger-than-life game of PAC-MAN™, breaking (and doubling the previous) Guinness World Record for the Largest Digital Videogame Display. 

Goals & Objectives:

• Continue to slate Xfinity as a leader in the gaming space  

• Drive engagement & conversation 

• Leverage talent’s influence 

Talent Leveraged:

• Bugha

• Becky Lynch (WWE)

• Bianca Belair (WWE)

• Goldenboy

• PAC-MAN

Results: 

• 16M+ Broadcast Views

• 21M+ Social Media Engagements 

• 500+ In-person Attendees

• Received Multiple Industry Awards